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Entrepreneur
Content

 


Course Outline
Entrepreneurship Module

THE MARKET PLACE
- Knowledge / understanding of: the Market-place
- Knowledge / understanding the impact of industries
- What industry are your business in?
- Knowledge / understanding the wants of the Market
- Identifying the gap in the Market

THE COMPETITION
- How competition determines your business positioning
- How competition affects your Pricing strategies
Knowledge / understanding your competitive advantage
- Staying ahead through Innovation / research

THE PRODUCT / SERVICE
- Understanding the term "race to the top or bottom"
and its implications on your product offer.
- Understanding of intrinsic / perceived product quality
- Understanding / measuring added value

THE SALES
- How to sell your product / service
- Knowlege / understanding of Sales vs. Marketing
- Knowlege / understanding of Sales vs. Operations
- Understanding the needs / wants of the Market
- Exploring / understanding the concept:
"control the demand, not the equipment"
- Selling over the phone vs. face-to-face
- Selling techniques / skills

THE MARKETING
- How to Build the Brand
- Knowledge / understanding of Digital Maketing (internet)
- Knowledge / understanding of Visual Communications
- Types od Advertising and Branding
- Using different media and platforms for promotions

THE OPERATIONS
-Knowledge / understanding of Operational rquirements
- How to set operational goals and moitoring / delivering on promises made by the sales team
- Organising, controlling and evaluating operational goals
- How to delgate effectively and get quick feedback
- Knowledge / understanding of allocation of recources
- Distributions as an Operational function

THE FINANCES
-Knowledge / understanding of a balance sheet
-Knowldge / understanding of financial terms
- Profits, cashflow, cost of production,
return on investment (ROI), cost ratio

THE ADMINISTRATION

Knowledge / understanding of business administration
Outsourcing and staffing administration functions
Invoicing and maintenance administrative functions

THE STRATEGY
Knowledge / understanding of long-term vs. short-term
strategies
Strategy for business innovations
How to think strategically at all times
How to brainstorm strategies within team groups
How to implement and monitor outcomes of strategies

THE LEADERSHIP
- Knowlege / understanding of leadership requirements
- Communication of the Business Vision
- Knowlege / understanding of the company mission
- Atracting Investors

THE TEAMS
- Knowlege / understanding of staff vs partners
-Types of teams within the business
- Identifying and creating the right team
- Team motivation vs. incentives
- Understanding / implementation of the concept
"people buy from people"
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